About
Sberbank launched a campaign urging people to open deposits online instead of relying on paper contracts. The script appeared to be very insightful—who hasn’t got a secret spot for documents among which it’s so hard to find the right one?
Outcome
The campaign successfully increased awareness of Sberbank's app's convenience for opening deposits, leading to a rise in digital deposit transactions. This enhanced customer experience and reinforced Sberbank's image as a technologically forward bank.