About
For its 180th anniversary, Sberbank launched a national campaign reminiscent of common dreams throughout different eras.Today Sber is a fullscale tech-driven ecosystem that can make any wish come true. It offers fast and secure payments and transfers, business services, food and grocery delivery, streaming services, and much more: for 180 years, the brand has been inspired by users' dreams to make them a reality.
Outcome
The campaign reached 70 million people and helped consolidate the mission of Sberbank: to give people confidence and reliability by making their aspirations and dreams come to life.
