About
We’re all used to ads selling us ‘brand new’ and ‘all-new’ products that aren’t even that new. That’s just what they say to pump up the price. Especially if it’s somehow related to cars.SberInsurance got tired of all the fake ads and decided to really own its ‘new’ by launching an online marketplace for MTPL and CASCO policies that allows to compare offers and save up to 50% without having to attend a branch.
Outcome
SberInsurance's straightforward approach resonated with customers, driving significant engagement with the new online marketplace. Users appreciated the savings and convenience, bolstering SberInsurance's reputation as a customer-centric, value-driven brand and leading to a surge in policy sales.About
The previous campaign for SberInsurance was related to the brand’s launch, so the main focus was to let people know that Sber now also offers car policies within its ecosystem. In the most catchy way possible. Hence the choice of the format and the song.
