About
Samolet redefined the real estate category with Mozhnoteka – a one-stop solution that makes moving into a new apartment effortless. From furniture and appliances to storage, car-sharing, and even relocation services – everything is bundled together. The answer to every request is simple: “You can.”
Outcome
Mozhnoteka shifted Samolet’s image from a developer to a lifestyle brand, boosting awareness and drawing a younger, aspirational audience.