About
Raiffeisenbank launched a cashback debit card that pays you back in cold, hard cash. Not in points, but rubles for every purchase. The communication task was to tell about the new card and encourage clients to give up other banks’ messy bonus schemes. With the Raiffeisenbank cashback card, you don’t need to be a psychic to know how much money you’ll get back.
Outcome
We cast comedian Alexander Gudkov as the psychic, which brought attention to the ad and made Alexander's lines go viral. The campaign resonated with clients, solidified the bank's customer-centric image, and prompted a shift away from complex bonus schemes of other banks