About
Pochta Bank launched the most transparent financial product ever —Personal Loan with a guaranteed Annual Percentage Rate service. No surprises: you get exactly what you see in the ad, APR of 4.5%. Isn't it nice when everything goes just as expected?
Outcome
For seven years of Pochta Bank’s existence, the bank was perceived as one exclusively for pensioners. One of the goals was to target a younger audience while keeping the actor Sergey Garmash as the brand voice.As a result of the campaign, the number of loans by the age group 21-35 has spiked, giving the bank a more youthful image.
