About
Amid the 2019 pandemic, Pipndrop wine bar launched the Cowine test, a playful at-home tasting experience with four distinct wines, aiming to keep the joy of tasting alive during hospitality closures.
Outcome
Aided by a digital campaign and influencer endorsements, the initiative sold nearly half a million testers during lockdown, maintaining Pipndrop's operations and profitability, while enhancing brand visibility during a challenging time.