About
Demix, a renowned sports and activewear brand, identified that the motivation behind the sport isn't always competitive. In light of this, we launched a campaign to spotlight the myriad of personal reasons that inspire people to engage in physical activities. This initiative aimed to delve deeper into real-life motivations and spark authentic conversations about why we, as individuals, embrace the sport.Outcome
The campaign deeply resonated with the audience, garnering over 1.5 million views and inspiring participants to share more than 400 unique motivations on our promotional website. This successful engagement not only emphasized Demix's understanding of its customer base but also reinforced its position as a brand that listens to and values the authentic stories of its community.ВD